For my Short and Sweet class, I created a billboard to inspire the next generation of creatives to join Miami Ad School.

The concept targets recent university graduates unsure of their next steps, as well as high school graduates considering creative careers.

The billboard is designed for the Metromover station at 11th Street—a location visible to commuters traveling between Brickell, Midtown, and the Design District, both from inside the train and the station platform.

The photo isn’t a mockup—I shot it myself with a wide-angle lens.

The goal is for Miami Ad School to use this billboard in a real setting to attract students to its creative environment. The writing is simple, clear, and attention-grabbing.